Mobile applications have become integral part of humans with the growing trend of Smart Phones. By encompassing on a great user experience, we can ensure the mobile app that is being developed are being used consistently by the users and does not end up being graved.
Let’s deep dive into the lifecycle of a Mobile App,
Project Planning & Strategy Building
Make sure, you have your unique selling point (USP) to make your Mobile App distinct in the crowd. There should be clear and concise understanding of the requirements, so the overall App product roadmap, achieves the goal. We need to take into considerations, the budget, timelines, development approach if its Agile/Lean adaptation, Suitable Mobile App Types. Listen actively to your customer and try to find an ideal solution for his problem. Any software, Mobile App not an exception, should address the customer's pain points and provide an effective solution. Gather the requirements and divide into logical phases as much possible.
Design the Mobile App
Mobile App design can be done using mere Sketching or Prototyping, based on the requirements. Sketching will show a model of the Mobile App User Interfaces. Prototype is a working design where people can get to see how the Mobile App is going to look like, interact in basic ways with no complex apis. When you look at it, you get some gross idea about the Mobile App that you had in mind, if it meets your mark, or anything to be changed or improved. This will avoid no surprises to the customer and yes, rework cost is being controlled.
Develop the Mobile App
The most important decision of all in Mobile App development is the App type or the approach whether it is a Native App, Web App or Hybrid Mobile Apps. Each App type has its own Pros and Cons. We need to ensure re-usable chunks of the code in the design architecture and easy maintenance of the code in future. Try as much as to leverage the mobile device's capabilities.
The following things should be taken care of while building the App
- Security Guidelines
- Government Regulations
- Payment Integration Regulations
- Adapting to multiple screen sizes
Testing & Customer Approvals
Upon completion of construction or the development of the App, thorough unit and integration testing is essential. Usability testing to enhance user experience gives more life span to the App in the mobile real estate of the user. The customer can test finally, if the app satisfies all his requirement specifications and works as expected. An approval is provided to host the app in the Play Store or App Store.
Know your target customers for the App launch. Divide and conquer your target customer segments and the value proposition to be delivered. There are pre and post launch marketing strategy that can be implemented. According to a recent InMobi survey, the #1 challenge facing app developers today isn’t design or development. It’s marketing. Get the necessary approvals from the Play Store / App Store to host your mobile app successfully.
Our work does not stop with hosting the mobile app in the Play Store. We need to provide periodic updates of the App for continuous improvements. App updates need to get approvals from the Play Store as applicable. We need to monitor the trends in the number of App installs and uninstalls, identify the patterns and improve the App or the marketing hacks accordingly.